Helping Fudge Animation
grow and manage their business

Fudge Animation work with the world’s largest production houses creating the best character animation for broadcast commercials, business communications, and animated video and film.

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What is Fudge’s Sales and Marketing Process?

“SalesSeek is our sales and marketing process,” says James Hill, MD of Fudge. As well as helping to manage activity with their existing contacts and prospective clients, it allows Fudge’s team to track email campaigns and all other sales and marketing activities in one place.

“It’s truly amazing to be able to build an email campaign, track activity, and responses and then feed all subsequent leads into a beautiful pipeline management system all within one system.”

Campaign Images

Experience with other tools

Fudge is no stranger to the world of CRM and Marketing Automation. Their sales team have tried and tests numerous sales tools including: SalesForce, MS Dynamics CRM, Insightly, Zoho, Sugar CRM and Nimble. “All of these tools have some really great features. However, I’ve always found it really difficult to find a solution that is flexible enough to meet our requirements and one which comprises all of the cool elements I’ve seen and liked.”

Heavy and complex tools like this frustrate because you’re paying for functionality that will simply never be need. Conversely, basic tools are a lot simpler to use but often seem to be ‘locked down’ to the extent that they don’t fit some of the unique requirements that most businesses have. Advice from support typically sounds like “the best practise approach would be to” or “a kind of work-around might be to”.


Initial experience and implementation process

Extraordinary. The tool is excellent but if there’s one thing that really stands out about SalesSeek, it’s their customer service – I’ve genuinely never experienced an on-boarding like it.

“The first thing that drew our attention was how sensible and effortless everything seemed – you need only look at the Funnel to understand what I mean” explains James. “We were blown away with how well thought out the entire system seemed and how beautiful the platform is – something which is especially important to creatives like us with an eye for detail.”

When it comes to implementation, SalesSeek really excel.

Fudge’s favourite SalesSeek feature

I haven’t seen a more beautiful or intuitive sales pipeline feature and the way SalesSeek is able to help visualise the deals me and my team are working on is incredible. Integrated email campaigns mean that we don’t have various different systems that we need to access to manage our marketing efforts (and also means that we don’t have to pay for them).

The daily activity feed keeps me up to date with my daily tasks and gives the management team transparency over the entire teams’ activity.”

Intuitive Sales Pipeline

Integrated Email Campaigns

Daily Activity Feed

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